Websites, microsites, and landing pages. No matter the size of the project, you need a web presence.
Good ol' electronic mail. Still the best, easiest, most cost-effective way to stay in contact with customers.
To get the perfect image, start with the 3 -tions: preparation, organization, and communication.
Digital advertising in its social and browser forms, because this is what the Internet is built on.
Print and in-store environmental signage.
All booklets, great and small. There's still something reassuring about picking up a thing that says (explicitly), “This purchase is the right choice.” Just don't skimp on the paper. Limited budget? Fewer pages, better paper; you won't regret it.
Whether it's a company, product, event, or steer rump, each needs an insignia to differentiate itself from the greater hordes.
Some things are best done by hand.
An infographic here, a postcard there.